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B2B Lead Generation Tips (Part II)
Mar 10, 2011 at 9:05am ET by Patricia Hursh In my last article, we discussed B2B marketing challenges such as the need to generate high quality leads while driving a high volume of leads, and B2B...
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How To Use Search Funnels To Find A Competitive Advantage
Apr 06, 2011 at 8:45am ET by Kate Powell Most B2B search marketers spend the majority of their time analyzing conversion data within their PPC campaigns. They adjust budgets and bids to ensure...
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4 Tips To Improve B2B Lead Quality
Jun 29, 2011 at 12:17pm ET by Dale Hursh One of the most common goals for a B2B website is lead generation. Yet B2B marketers consistently identify lead quality as their #1 challenge. Here are four...
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5 Tips To Improve Conversions For B2B Sites
As many B2B marketers have learned the hard way, the traditional methods of marketing to consumers are simply not effective in the business arena. The following 5 tips are proven, easy to implement...
View ArticleIncreasing Your Web Marketing Profit – 7 Expert Tips
by Dale Hursh, President, SmartSearch Marketing Effective search engine optimization (SEO) programs and pay per click (PPC) campaigns usually improve visibility – and drive traffic to your website....
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Should You Expect Sales-Ready-Leads From Search?
This is a mantra we hear far too often. Many B2B marketers expect their search marketing program to generate only high-quality leads that are immediately ready for sales interaction and closing....
View ArticleDetermine The True Value Of Your B2B Search Marketing Program
B2B marketers, if you’re measuring and evaluating “conversions” only — such as white paper downloads, webinar registrations, or contact forms — you are likely not seeing the big picture in terms of...
View Article4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle
One of the most important aspects of increasing online conversions (particularly for B2B focused sites) is speaking to prospects at all stages in the buying cycle. A prospect doing research on a topic...
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A Hiring Checklist To Find The Right B2B Search Marketing Agency
All search marketing programs are not created equally. This rings true most profoundly in the B2B marketing arena where shifting corporate demands, streamlined staffs and reduced budgets produce unique...
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5 Compelling Reasons To Launch B2B Mobile Landing Pages Now
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly saturated...
View Article3 Factors in Using a Microsite vs. Landing Page
How are Microsites and Landing Pages Different? A microsite is a “mini website” with multiple pages and usually some type of navigation bar. The visitor can browse around the site and determine what is...
View Article5 Reasons To Launch B2B Mobile Landing Pages
For everyone from business executives to teens, mobile devices facilitate a significant portion of communications and media consumption today. Yet, even as mobile devices become increasingly...
View Article3 Must-Dos For Landing Page Testing
Great landing pages do not happen overnight or as a lucky happenstance. They are developed through many rounds of testing — some successful, some not. My experience with conversion improvement efforts...
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